This Isn’t Another Running Certification.

The Whyte Rabbit Method Affiliate Coach Program is designed for coaches who are ready to challenge the modern injury cycle and help runners adopt simple, anti-fragile running technique.

Over 15 years ago, I had a massive paradigm shift that not only took me from a slow, chronically injured runner with terrible form who could barely run a mile to a pain free barefoot ultramarathoner in less than a year.  I immediately began applying these principles to my runners and was recruited to start multiple running clinics with the likes of Harvard University and others.   

After over 20 years as a physical therapist working with hundreds of runners, the results have been staggering. But it's just a drop in the bucket.  I am beyond frustrated watching runners in the mainstream community  become MORE dependent on:

• shoes
• support
• orthotics
• gadgets
• corrections
• complicated systems

We're doubling down on the wrong things.  The proof is in the pudding.  We have more tech, programs, and interventions than ever...and our injury rates are at 80% per year.  That's higher than gymnastics or football. Makes zero sense for an activity we were literally born to do.

So I stripped the noise away.

I took what consistently worked biomechanically, removed the unnecessary complexity, codified it into a clear system, and built a method focused specifically on injury-free running technique and biomechanics.

This is not about adding more.

It’s about removing interference so the body can move the way it was designed to move.

And yes—this includes barefoot training and strong advocacy for minimalist footwear when footwear is called for. The Whyte Rabbit stance is that footwear is for protection, not correction, and that form is more important than footwear.

Who This Is NOT For

This program is not designed for everyone.

WRM is best suited for coaches, runners, athletes, and health and fitness professionals who are open to challenging mainstream assumptions about running, injury, and biomechanics.

This is NOT the right fit if:

• you are not already involved in running, athletics, health, fitness, or human performance in some capacity
• you are looking for a generic “make money online” opportunity
• you are deeply committed to defending the mainstream running narrative at all costs
• you believe runners need endless external support, correction, gadgets, and intervention to function
• you are unwilling to rethink long-held assumptions about footwear and biomechanics
• you are looking for a done-for-you coaching business
• you prefer complexity over clarity
• you want to use fear-based or manipulative marketing
• you are unwilling to stay within your professional scope of practice

WRM strongly advocates for minimalist footwear principles, barefoot training concepts, and rebuilding more natural running mechanics.

That conversation can challenge deeply ingrained beliefs in the modern running world.

You do not need to agree with every idea immediately.

But you DO need to be open-minded enough to explore the conversation honestly.

The coaches who thrive inside WRM tend to be:

• curious
• growth-oriented
• athlete-minded
• biomechanically interested
• willing to question the status quo
• committed to helping runners become anti-fragile and self-sufficient

This is not about creating dependence.

It’s about helping runners rediscover what the human body was capable of long before modern running culture complicated it.

If you believe runners deserve another conversation…
welcome to the rabbit hole.

Two Ways Coaches Use WRM

Path 1: The Integration Model

You already coach runners—or plan to.

WRM becomes a biomechanics and running technique resource your runners move through while YOU continue focusing on whatever you specialize in:

• race-specific programming
• strength & conditioning
• rehab
• medical intervention
• nutrition
• mindset
• accountability
• performance goals
• community

In this model:

• your runners gain access to the WRM system
• you stay ahead of them by learning the material yourself
• you earn passive income through affiliate commissions
• your runners also gain access to my support through the WRM ecosystem

This creates an additional value-add for both your coaching business and your runners without requiring you to become a full-time biomechanics specialist.

Path 2: The Implementation Model

You want biomechanics and injury-free running technique to become a central focus of your coaching.

This path is for coaches who want to go deeper into:

• running mechanics
• gait retraining
• minimalist transitions
• barefoot principles
• movement efficiency
• injury-resistant biomechanics

The goal is not to create robotic runners obsessed with endless cueing and analysis.

The goal is to simplify movement, restore efficient mechanics, and remove unnecessary interference.

What Your Investment Includes

Full Access to the WRM Runner Course

You will receive access to the exact course your runners go through so you can:

• understand the full process
• stay ahead of your runners
• confidently communicate the method
• integrate WRM into your coaching business

I’ve already done the hard part.

I’ve stripped the complexity out and organized the system into a clear, teachable progression.

No endless biomechanical jargon.
No overwhelming analysis paralysis.
No unnecessary fluff.

Just the meat and taters.

Exclusive Coach Supplemental Material

In addition to the runner course, coaches receive exclusive training covering:

• implementation models
• messaging and marketing
• scope of practice
• common runner objections
• biomechanics communication
• integrating WRM into existing coaching businesses
• affiliate systems and growth

Community Support + Biweekly Live Q&A Calls

You’ll also receive:

• access to the WRM coach community
• ongoing discussion and support
• biweekly live Q&A calls

And importantly, I’ll help support your runners too.

That creates a major value-add for your business while helping runners feel supported throughout the process.

Affiliate Commission Structure

Affiliate Coaches receive:

• a unique code to share with their client that provides them with a $100 discount at purchase
• 50% commission on qualifying WRM sales generated through their affiliate link or code (currently affiliates will receive $248 per sale)

Commissions are paid after the 30-day refund period and after a completed W-9 has been submitted.

The goal is to make your life easier and your coaching business more valuable.  The process is simple, share the link and your code with your runners.  They sign up and get instant access to the Method and community support.  Zero extra workload for you.

This allows you to:

• create additional recurring revenue
• scale your coaching ecosystem
• offer greater value to your runners
• grow without increasing endless 1:1 workload

This Is Bigger Than a Program

For nearly all of human history, humans ran without maximal cushioning, motion-control shoes, complicated gait labs, and endless external correction.

Modern running culture has normalized fragility and dependence.

WRM challenges that narrative.

This is a return to:

• stronger foundations
• natural mechanics
• injury resistance
• efficient movement
• trusting the body again

Not everyone will be ready for this conversation.

That’s okay.

But the coaches who are?
They’re helping lead a paradigm shift.

One Final Thing

Protect the brand.

Represent the method honestly.
Stay within your scope.
Do not make exaggerated claims.
Do not misrepresent WRM.
Do not use manipulative sales tactics.

This is a long-term movement built on trust, clarity, and integrity.

If your conduct harms the mission, the runners, or the reputation of WRM, your affiliate coach status and access may be revoked.

If you're ready...follow the Whyte Rabbit